It’s 2021 and we live in a faceless society. As in, we literally can’t see each other’s faces. We’ve got eyes, ears, hair (if we’re lucky), and that’s about it. There’s no denying the effects of mask-wearing on our daily interactions with others. It used to be so simple to smile at another shopper in the grocery store, or casually say “hi” or “thank you” to a stranger. Recently, those small connection-building interactions have become awkward and difficult (if not impossible). And what do our masks primarily cover? That’s right: smiles! The very thing our profession works so hard to serve and protect is now nearly invisible to the physical world. So, how does an economy of smiles survive a faceless world? By making big changes to the ways we connect with others.
Read the Article:
https://s8e8.com/articles/how-covid-changed-dental-marketing-for-the-better
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
Branding is so important and especially important to think about when you’re coming out with a new website. Whether you’re a new startup or taking the important step to refresh your online look, branding choices are an essential first step. Hanna gets our design team in a room to talk about branding and how to make sure yours is engaging, consistent, and representing your practice well.
Read the Article:
s8e8.com/articles/shattering-social-media-excuses-for-dental-startups
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
We’re breaking down the most frequent excuses we hear from dental startups on why they aren’t posting on social media consistently - it usually comes down to being overwhelmed, not having the time, or not knowing what to say. Social media is the first impression you’ll make on your patients, but in the startup phase, it’s also how your community is gauging if they should trust you. In order to make that great first impression, you’ve gotta show up. Jump into this month’s episode for more.
Read the Article:
s8e8.com/articles/shattering-social-media-excuses-for-dental-startups
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
Our team got to sit down with Shianne Swinehart of Identify Designs to talk about interior design in a dental space. The ways our brain takes in design visually goes deeper than we thought and seeing how the inside of a practice gets envisioned and built before we get to photograph it is unreal. Listen in.
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast: iTunes | Spotify | Stitcher
Picture it: your shiny, brand new website has just been launched and it’s everything you dreamed it would be. Your social media following is growing steadily, positive reviews are boosting your Google listing...yet, your practice still has plenty of breathing room for new patient appointments. So, now what? Before you run to your nearest printing company to send out direct mailers, hear us out. There is a better (and often more cost-effective) way to get attention to your site and your practice: digital advertising.
Read the Article:
s8e8.com/articles/digital-advertising-for-dentists-how-it-works-and-why-you-need-it
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google