It’s 2021 and we live in a faceless society. As in, we literally can’t see each other’s faces. We’ve got eyes, ears, hair (if we’re lucky), and that’s about it. There’s no denying the effects of mask-wearing on our daily interactions with others. It used to be so simple to smile at another shopper in the grocery store, or casually say “hi” or “thank you” to a stranger. Recently, those small connection-building interactions have become awkward and difficult (if not impossible). And what do our masks primarily cover? That’s right: smiles! The very thing our profession works so hard to serve and protect is now nearly invisible to the physical world. So, how does an economy of smiles survive a faceless world? By making big changes to the ways we connect with others.
Read the Article:
https://s8e8.com/articles/how-covid-changed-dental-marketing-for-the-better
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
Branding is so important and especially important to think about when you’re coming out with a new website. Whether you’re a new startup or taking the important step to refresh your online look, branding choices are an essential first step. Hanna gets our design team in a room to talk about branding and how to make sure yours is engaging, consistent, and representing your practice well.
Read the Article:
s8e8.com/articles/shattering-social-media-excuses-for-dental-startups
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
We’re breaking down the most frequent excuses we hear from dental startups on why they aren’t posting on social media consistently - it usually comes down to being overwhelmed, not having the time, or not knowing what to say. Social media is the first impression you’ll make on your patients, but in the startup phase, it’s also how your community is gauging if they should trust you. In order to make that great first impression, you’ve gotta show up. Jump into this month’s episode for more.
Read the Article:
s8e8.com/articles/shattering-social-media-excuses-for-dental-startups
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
Our team got to sit down with Shianne Swinehart of Identify Designs to talk about interior design in a dental space. The ways our brain takes in design visually goes deeper than we thought and seeing how the inside of a practice gets envisioned and built before we get to photograph it is unreal. Listen in.
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast: iTunes | Spotify | Stitcher
Picture it: your shiny, brand new website has just been launched and it’s everything you dreamed it would be. Your social media following is growing steadily, positive reviews are boosting your Google listing...yet, your practice still has plenty of breathing room for new patient appointments. So, now what? Before you run to your nearest printing company to send out direct mailers, hear us out. There is a better (and often more cost-effective) way to get attention to your site and your practice: digital advertising.
Read the Article:
s8e8.com/articles/digital-advertising-for-dentists-how-it-works-and-why-you-need-it
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
We're doing a deep dive into the 13 questions you should ask your dental marketing company to see if they’ll be a good fit for you. Ideally, you'll be spending a lot of time with your marketing company in the short and long term, best to find a perfect fit.
Read the Article:
s8e8.com/articles/13-questions-you-should-ask-your-dental-marketing-company
Studio 8E8 is Dentistry's Story-Driven Marketing Agency. Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher
With technology constantly evolving, it can be intimidating to know exactly what gear to purchase when planning out your next video post, but the best camera is the one you already own. That small camera in your pocket is more than capable of making high-quality video content for all of your social media platforms. We're talking about the good, the bad, and the ugly of smartphone videography.
Read the Article:
s8e8.com/articles/cell-phone-video-the-good-the-bad-the-ugly
The 8E8 (pronounced “88”) Show is the internet's only dental show that's talking about what matters most in marketing. The 8E8 Show is hosted by owner and CEO Joshua Scott and his team at Studio 8E8.
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at S8E8.COM
Our Business Development Director, Joanna Scott, reached out to a few practice owners and began a conversation around emotional and mental health. They weren’t afraid to talk about the subject, even with the social stigmas and stereotypes that we all know exist in the industry.
Read the Article:
s8e8.com/articles/the-mental-health-of-dentistry
The 8E8 (pronounced "88") Show is the internet's only dental show that's talking about what matters most in marketing. The 8E8 Show is hosted by owner and CEO Joshua Scott and his team at Studio 8E8.
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at S8E8.COM
Our Business Development Director, Joanna Scott, reached out to a few practice owners and began a conversation around emotional and mental health. They weren’t afraid to talk about the subject, even with the social stigmas and stereotypes that we all know exist in the industry.
Read the Article:
s8e8.com/articles/the-mental-health-of-dentistry
The 8E8 (pronounced "88") Show is the internet's only dental show that's talking about what matters most in marketing. The 8E8 Show is hosted by owner and CEO Joshua Scott and his team at Studio 8E8.
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at S8E8.COM
The lights shone brightly in the stadium. The excitement was as palpable as the mist of early dusk. The stage was set, the combatants ready. It was time to witness the battle of the ages. In the left corner, Science, armed with facts and logic. In the right, Art, whose beauty has moved the strongest men to tears. Only one may emerge victorious ...or so we thought.
Read the Article:
s8e8.com/articles/good-design-is-good-business
The 8E8 (pronounced “88”) Show is the internet's only dental show that's talking about what matters most in marketing. The 8E8 Show is hosted by owner and CEO Joshua Scott and his team at Studio 8E8.
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at S8E8.COM
You’ve heard us say it a hundred times, but we stand behind the statement stronger each time. Your story is worth it. It’s worth sharing in words and more than that, worth sharing through visuals that accurately represent the heart behind your business. 90% of the information processed by the brain is visual, so let’s take advantage.
Read the Article:
s8e8.com/articles/the-power-of-a-content-refresh
Studio 8E8 is Dentistry's Story-Driven Marketing Agency. Learn more about our approach to marketing at S8E8.COM
The clouds are parting, skies are clearing; there’s finally a light at the end of the tunnel. Doors are opening again, the COVID-19 shutdowns almost all behind us, and with that, there’s a sense of relief, resurgence, and renewal. Right now you have an exceptional opportunity to show your patients and community the support and service your practice was built to provide. With the right steps in place, the impact on your practice’s growth throughout the rest of 2020 will be huge, and may easily spell the success of your comeback from the COVID crisis.
Read the Article:
https://s8e8.com/articles/how-to-tell-a-story-through-your-marketing
Everyone wants their marketing to be memorable and engaging, but let’s face it, creating a message that people remember can be difficult. Even when you’re the most qualified clinician in your city, often your practice can still be overlooked. It’s frustrating. How do you find the right words to better stick in patients’ minds?
Memorable marketing forms around a simple concept: storytelling.
Read the Article:
https://s8e8.com/articles/how-to-tell-a-story-through-your-marketing
At Voices of Dentistry 2020 we take an inside look at some of the key content creators in dentistry. On episode 126 Kiera Dent from Dental A Team Podcast shares how harnessing the team is the key to changing a business.
Dental A Team -
https://www.thedentalateam.com/
Dental A Team Podcast -
https://www.thedentalateam.com/blog/
Dental A Team Podcast Facebook Group -
https://www.facebook.com/groups/TheDentalpreneurPodcast/
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
Reviews -
Do Me A Favor and Leave a Review on iTunes:
Music -
KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye
https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye
Video Version -
https://www.joshuascott.com/videos/kieradent-vod2020
At Voices of Dentistry 2020 we take an inside look at some of the key content creators in dentistry. On episode 125 Alan Mead from the Dental Hacks Podcast shares how Voices of Dentistry was started, and how to leverage goats (yes real goats) on social media.
The Dental Hacks Podcast -
Dental Hacks Nation -
https://www.facebook.com/groups/1809087592696411/
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
Reviews -
Do Me A Favor and Leave a Review on iTunes:
Music -
KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye
https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye
iTunes Link -
https://itunes.apple.com/us/podcast/the-8e8-dental-marketing-show/id991056407?mt=2
Stitcher Link -
http://www.stitcher.com/s?fid=65328&refid=stpr
Video Version -
https://www.joshuascott.com/videos/alanmead-vod2020
At Voices of Dentistry 2020 we take an inside look at some of the key content creators in dentistry. On episode 124 Mark Costes from the Dentalpreneur Podcast walks us through his high performance mentality and how it affects all areas of his life.
The Dentalpreneur Podcast -
https://www.truedentalsuccess.com/the-dentalpreneur-podcast/
Dental Success Summit -
https://www.truedentalsuccess.com/dental-success-summit-2020/
Dental Success Institute Facebook Group -
https://www.facebook.com/groups/TheDentalpreneurPodcast/
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
Reviews -
Do Me A Favor and Leave a Review on iTunes:
Music -
KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye
https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye
iTunes Link -
https://itunes.apple.com/us/podcast/the-8e8-dental-marketing-show/id991056407?mt=2
Stitcher Link -
http://www.stitcher.com/s?fid=65328&refid=stpr
Video Version -
https://www.joshuascott.com/videos/markcostes-vod2020
What do the biggest national trends of the next decade have to do with dental marketing? Quite a bit. In this episode, we dig into which four megatrends will affect your practice most by 2030.
Read the Article - https://www.joshuascott.com/articles/megatrends-for-the-next-decade
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott.
Learn more about his approach to marketing at http://joshuascott.com.
Reviews - Do Me A Favor and Leave a Review on iTunes
Music - KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye
https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye
Video Link -
Episode 121 is here and it's the last of the year. As we approach the end of 2019 and look towards 2020, I think it’s appropriate to talk about 20/20 vision (see what I did there?). Seeing with clarity can be elusive. We often don’t know what we aren’t seeing until we see it for the first time. I talk about four ways I see clearly in 2020.
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
Reviews -
Do Me A Favor and Leave a Review on iTunes:
Music -
KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye
https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye
Video Version -
On episode 120, I sit down with Mike Kim, a copywriter, and creator of the Brand You podcast, to discuss personal branding in the dental space. We discuss the difference between being an expert, influencer, and thought leader, and find out how to build intellectual property.
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
More on Mike Kim -
@mikekimtv
Reviews -
Do Me A Favor and Leave a Review on iTunes:
Music -
KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye
https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye
Video Version -
https://www.joshuascott.com/videos/mike-kim
#dentalmarketing #dentistry #dental #dentist #dentalpractice #dentalconsulting #dentalconsultant #practicemarketing #practiceconsulting #practiceconsultant #dentaladvertising #dentalstartup
I recently had the privilege of sitting down with Dan O'Rourke of Dentistry's Optimal Model for the latest edition of The 8E8 Show. We talked about why the "Optimal Model" is such an important conversation in dentistry and how to successfully be married for 34 years.
On Episode 118 we're in Patzun, Guatemala with Byron Henry, the founder of the Free to Smile Foundation.
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
Reviews -
Do Me A Favor and Leave a Review on iTunes:
Music -
KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye
https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye
iTunes Link
https://itunes.apple.com/us/podcast/the-8e8-dental-marketing-show/id991056407?mt=2
Stitcher Link
On Episode 117 I sit down with the legendary communicator, Dr. Paul Homoly
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
Reviews -
Do Me A Favor and Leave a Review on iTunes:
Music -
KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye
https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye
Video Version -